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Colonial Buick GMC Success Story

COLONIAL FRONT 1

Industry

OEM Dealership

Challenge

Colonial Buick GMC aimed to grow service lane traffic by re-engaging customers and attracting new ones.

Results

Colonial Buick GMC boosted service lane traffic and averaged 34 monthly conquest matches, all on a $5K budget—successfully expanding their reach and engagement.

Key Product

Service Growth

www.colonialgmc.com/
$5k
Monthly Investment
4,682
6-Month Total Matches
407
6-Month Conquest Matches
34X
6-Month ROI

“We were looking for a way to get more service customers in the door, not just rely on what was already coming in. We knew we had the right team and facilities—we just needed the right strategy to drive more traffic.”

Trey Hollis | GM

Colonial Buick GMC

ColonialBuickGMC

About Colonial Buick GMC

Colonial Buick GMC is a trusted local dealership in Loganville, known for its honesty and reliability both before and after the sale. Conveniently located right off Atlanta Highway, they make it easy to get top-tier service and repairs without the long drive. From certified service and genuine parts to warranty support and accessories, they handle it all. Deeply rooted in the community, Colonial proudly supports local events and causes in Lawrenceville, Monroe, and Snellville. Because the team lives locally, their customers are more than just clients—they’re neighbors, friends, and family. It’s the kind of place where you genuinely feel cared for.

The Challenge

In 2024, Colonial Buick GMC set out to grow traffic in their service department. While sales remained steady, they saw a clear opportunity to bring more business through their service lane—particularly from new customers. With limited internal resources for outreach and past campaigns underperforming, they needed a reliable marketing strategy to re-engage existing customers and attract fresh faces.

The Solution

To help achieve this goal, we partnered with Colonial Buick GMC and launched a targeted marketing strategy powered by Elevation, our proprietary consumer data platform. By integrating their DMS and CRM into our system, we were able to identify high-value existing customers as well as conquest opportunities.

Our strategy focused on:

  • Re-engaging lapsed service customers
  • Converting conquest prospects into first-time service visitors
  • Driving consistent traffic through targeted email and social campaigns
We collaborated closely with Colonial’s team to ensure the creative and messaging aligned with their objectives—resulting in timely, relevant, and high-performing campaigns.

The Results

In just 6 months, Colonial Buick GMC generated 4,682 total matches through our platform, including 407 conquest matches—averaging 34 new conquest opportunities per month. With a $5,000 monthly budget, they successfully maintained strong engagement with existing customers while significantly expanding their reach.

Most importantly, the dealership saw consistent growth in service lane traffic, meeting their goal of increasing monthly business. The campaign delivered measurable results and helped strengthen Colonial Buick GMC’s reputation as a trusted destination for both sales and service in Loganville and the surrounding communities.

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