Maserati of Wilmington Pike Success Story

The Challenge

Maserati of Wilmington Pike recognized the need for a streamlined marketing solution to drive sales and service revenue both within their existing customers as well as outside of their market area. The focus on was primarily on showroom operations. Previous attempts with other partners had not yielded the desired results. They needed a targeted strategy to engage their existing customer base and reach new clients, but lacked the internal resources to implement an effective marketing plan.

“We needed a direct, targeted strategy to bring people in. We have limited ability to approach our marketing from within the dealership. The only way we knew we could reach the people we wanted to reach with the frequency needed was to partner with an expert in this area.” 

The Solution

To help Maserati of Wilmington Pike achieve their goals, we utilized our consumer data platform, Elevation, to create a custom target audience tailored to their needs. Our approach focused on:

• Reactivating past clients
• Reaching potential customers in new geographic areas

The dealership team collaborated closely with us to set up their account, ensuring alignment on the marketing and creative strategy. We integrated their DMS system and CRM into our custom Consumer Data Platform to identify ideal customer profiles, which allowed us to craft compelling social and email ads. This targeted outreach effectively drove intending traffic to the dealership, helping them achieve their objectives.

The Results

Maserati of Wilmington Pike saw an increase of over three incremental sales from outside their market area and a remarkable 42% boost in service department revenue compared to the previous year. The partnership and strategy not only revitalized their existing customer data but also attracted new clientele, solidifying Edifice as a key partner in their growth.