Industry
OEM Dealership
Challenge
Grubbs ranked 7th in the DFW area amongst Nissan dealerships. Overtaking their competition was vital to their growth efforts.
Results
Just 2 months into their partnership with Edifice, they catapaulted to 2nd in the DFW area for Sales & Service revenue generated.
Campaign Focus
Service Growth, Sales Growth
Partnering with Edifice has been GREAT! Prior to working together, we were 7th or 8th in DFW Nissan dealers. After just one month, we shot up to number 2 and are now closing in on number one.
About Grubbs Nissan
Grubbs Nissan has been a force in the automotive industry since the 1970s. Their commitment to revolutionizing the car buying and servicing experience is evident in their consistent growth and renovations. They have just completed a huge renovation to become one of the most sophisticated Nissan dealerships in the country.
The Challenge
Grubbs Nissan sought to overtake its competition in the DFW area. While no small feat, the excellent team that Grubbs had built over the years was ready and able. They partnered with Edifice Automotive Marketing to help bring life to their data to out-sell and out-service their competition.
The Solution
Our playbook was 3 fold:
- Optimize Data Stream
- Identify In-Market Shoppers
- Custom High-Quality Creative
Optimizing Data Streams meant aggregating all relevant sources into Elevation - the Edifice consumer data platform (CDP) with built-in Digital Marketing Automation.
From there, we analyzed all available information to isolate trends, aggregate valuable data sets, and sort this information into highly focused audiences of in-market buyers
and brand-specific service prospects.
Our playbook continued by crafting enticing creative focused on getting Conquest buyers in the door and driving Repeat business with prior customers.
"You can actually SEE who you're targeting. That kind of transparency and accuracy is incredibly impressive. Other companies are 'You get what you get'. With Edifice, you get the names, VIN numbers, and everything."
The Results
In the first month of service, we were able to achieve some staggering results...
- 41 Vehicle Sales Matches
- $102.5k Sales Gross Profit Generation
- 199 RO Matches
- $65k Service Gross Profit Generation
- Overall Campaign ROI exceeded 20x
And the results didn't stop there. In 2024 alone, Grubbs has increased their average monthly vehicle sales by 32 cars!
We guarantee our clients a 4x Return on Investment in GROSS PROFIT, with the
goal to far surpass that target. Actual Sales and Service Gross Profit Results in
August 2024 exceeded a 20X ROI from Edifice marketing campaign.
These results are possible because of the partnership between Grubbs and Edifice to
implement the right marketing playbooks and target audience for the desired results.
"Other vendors focus on clicks and don't care whether or not those are actually from customers. Edifice focuses solely on what clicks are actually purchases. That matters to us." - Johny Chu | Marketing Manager George Grubbs Enterprises
These metrics, verified by back-matching DMS transactions down to the VIN number are only possible because of the fantastic folks at Grubbs Nissan.
By partnering together, they've been able to exceed projected revenue goals, optimize their marketing and messaging, and do it faster than anyone else. Because of this, they've become one of the premier Nissan dealerships in the U.S.
Ready to accelerate your dealership growth like Grubbs Nissan? Click below to get started.
